Patrick is a Marketing lecturer at Lancaster University Ghana. He adopts creative methods of teaching designed to impact knowledge and equip students for successful employability. His teaching philosophy is underpinned by the concept of problem-based and gameful learning where learners and instructor collaborate and interact to make the learning environment interesting, engaging, and personalized. His expertise includes practical experience in the application of marketing theories and principles to everyday marketing challenges and the management of organizational issues. His current research interests span areas of branding, political marketing, service innovation, electronic business, digital & social media marketing, and entrepreneurship.
Patrick holds M.Phil. and a B.Sc. in Marketing from the University of Ghana and University of Professional Studies Accra respectively. His research works have been published in internationally peer-reviewed journals such as Journal of Consumer Marketing, European Journal of Innovation Management, and Journal of Enterprising Communities: People and Places in the Global Economy. He serves as a reviewer for the Journal of Small Business and Enterprise Development, European Journal of Marketing, and Journal of Sustainable Business and Management Solutions in Emerging Economies. He has also presented competitive papers at reputable international conferences in Africa and Europe.
Before joining Lancaster University Ghana, Patrick served as an adjunct faculty at Pentecost University, Accra Institute of Technology (AIT), and Accra Business School (ABS). He also served as a research assistant in the Department of Marketing and Entrepreneurship at the University of Ghana Business School (UGBS), and a teaching assistant in the Department of Marketing at the University of Professional Studies Accra (UPSA).
Patrick is excited to be a faculty member of the Business Studies Department of Lancaster University Ghana.
- GHMKTG 100
- GHMKTG 200
- GHMKTG 229
- GHMKTG 300
Refereed Journal Publications
- Quansah, F., & Anim, P. A. (2020). Effect of corporate social responsibility on customer loyalty among some selected bottled water brands in Ghana. Journal of Business and Professional Studies,12 (1), 33-46, University of Professional Studies Accra.
- Anim, P. A., Asiedu, F. O., Adams, M., Acheampong, G., & Boakye, E. (2019). “Mind the gap”: to succeed in marketing politics, think of social media innovation. Journal of Consumer Marketing, 36(6), 806-817, Emerald (DOI: 10.1108/JCM-10-2017-2409).
- Mahmoud, M. A., Hinson, R. E., & Anim, P. A. (2018). Service innovation and customer satisfaction: the role of customer value creation. European Journal of Innovation Management, 21(3), 402-422, Emerald (DOI: 10.1108/EJIM-09-2017-0117).
- Acheampong, G., Odoom, R., Anning-Dorson, T., & Anim, P. A. (2018). Resource access mechanisms in networks and SME survival in Ghana. Journal of Enterprising Communities: People and Places in the Global Economy, 12 (5), 611-631. Emerald (DOI: 10.1108/JEC-08-2017-0072).
- Cudjoe, A.G., Anim, P.A. and Nyanyofio, J.G.N.T. (2015). Determinants of mobile banking adoption in the Ghanaian banking industry: A case of Access Bank Ghana Limited. Journal of Computer and Communications, 3(2), p.1-19, Scientific Research (DOI: 10.4236/jcc.2015.32001).