The Marketing Department at LUG is tailored to help students achieve an excellent grasp for the rapidly evolving discipline of marketing. Our faculty has a rich balance of academic distinction and industry experience in various sectors including telecommunications, aviation and hospitality.
Whether students are considering careers in Strategy, Marketing Research, Public Relations, Media, Promotions, Sales Management, among others, our degree programmes allow for a high level of customisation, adapting curriculum and fieldwork to suit and complement individual interests and goals.
Marketing touches all facets of contemporary living — whether its growing market share, developing brand loyalty, crafting strategies or internal marketing in organisations. Most institutions across the world, regardless of their profit orientation, motives or general purpose,consider marketing as a highly immutable component of their business organisation.
There are also great opportunities for students looking to spend their second year in the UK at the main Lancaster campus in the UK, allowing students to not only enrich their cultural experiences but also widen their global network.
As a marketing student, you will enjoy an automatic affiliation with the Business Society – a student-led initiative. This club aims to drive engagement between students, staff, faculty and industry. The Business Society offers enormous benefits to students in terms of the impact it will have on their social lives. Students will get the chance to meet people with shared interests, widening their social network beyond course work. It offers benefits in terms of your employability – as it shows how students are motivated to contribute to the student community and excel outside the classroom. The Society also offers students useable knowledge – with many opportunities to learn about topics such as health and safety, entrepreneurship, marketing, emerging business trends, and relationship management.
The media club is another initiative open to students that promotes the creative use of technology. Cameras and digital media fuel the club’s goal to report on up-to-date events ongoing within and related to school. Members work within the fields of writing, photography, videography, graphic design, interviewing etc.
|Year 1||Year 2||Year 3|
|Introduction to Marketing|
1 optional module
Innovation in Marketing
Intro to Statistical Methods for Business
Marketing of Services
Business to Business Marketing
2 optional modules
- Coursework and Exam
- Form of assessment – essay, report, presentation, research projects, etc
- Exam periods: May and August
Employability is one of the key objectives of this course and the modules prepare students with the necessary skills needed in in their respective industries. It also prepares students who aspire to continuing this subject as a professional course.