Home Study at Lancaster Marketing BSc Hons
Home Study at Lancaster Marketing BSc Hons

Marketing BSc Hons

From advertising to branding, marketing stimulation to digital marketing, our dynamic coursework curriculum not only fosters critical thinking, self-reflection and self-development but also enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.

About the Programme


The Marketing Department at LUG is tailored to help students achieve an excellent grasp for the rapidly evolving discipline of marketing. Our faculty has a rich balance of academic distinction and industry experience in various sectors including telecommunications, aviation and hospitality.

Whether students are considering careers in Strategy, Marketing Research, Public Relations, Media, Promotions, Sales Management, among others, our degree programmes allow for a high level of customisation, adapting curriculum and fieldwork to suit and complement individual interests and goals.

Marketing touches all facets of contemporary living — whether its growing market share, developing brand loyalty, crafting strategies or internal marketing in organisations. Most institutions across the world, regardless of their profit orientation, motives or general purpose,consider marketing as a highly immutable component of their business organisation.

There are also great opportunities for students looking to spend their second year in the UK at the main Lancaster campus in the UK, allowing students to not only enrich their cultural experiences but also widen their global network.

As a marketing student, you will enjoy an automatic affiliation with the Business Society – a student-led initiative.  This club aims to drive engagement between students, staff, faculty and industry. The Business Society offers enormous benefits to students in terms of the impact it will have on their social lives.  Students will get the chance to meet people with shared interests, widening their social network beyond course work.  It offers benefits in terms of your employability – as it shows how students are motivated to contribute to the student community and excel outside the classroom. The Society also offers students useable knowledge – with many opportunities to learn about topics such as health and safety, entrepreneurship, marketing, emerging business trends, and relationship management.

The media club is another initiative open to students that promotes the creative use of technology. Cameras and digital media fuel the club’s goal to report on up-to-date events ongoing within and related to school. Members work within the fields of writing, photography, videography, graphic design, interviewing etc.

Course Structure

Year 1Year 2Year 3
Introduction to Marketing
1 optional module
Marketing Simulation
Consumer Behaviour
Market Research
Digital Marketing
Innovation in Marketing
Intro to Statistical Methods for Business
Strategic Marketing
Marketing of Services
Business to Business Marketing
Brand Strategy
2 optional modules


  • Coursework and Exam
  • Form of assessment – essay, report, presentation, research projects, etc
  • Exam periods: May and August


Employability is one of the key objectives of this course and the modules prepare students with the necessary skills needed in in their respective industries. It also prepares students who aspire to continuing this subject as a professional course.

Fees and Funding

For full details of the fees for this programme, and the University’s financial support packages including eligibility criteria, please click here.

Grade Requirements

  • ‘A’ Levels – Pass in 3 ‘A’ Level subjects at grade CCC or 96 tariff points plus grade C or 4 in five GCE/IGCSE or Grade 6 in GCE ‘O’ Level subjects including English and Mathematics.
  • Full Diploma Certificate is ABCE. Also applicant must have had credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE) or Senior Secondary School Certificate Examination (SSCE) or West African Senior Secondary School Certificate Examinations (WASSCE)
  • Higher National Diplomas (HND) from a recognised Polytechnic in Ghana with a Final Grade Point Average (FGPA) of 3.0 or better in any field, are eligible to apply to this UG programme. In addition, such applicants MUST have WASSCE Grade C6 in the best 6 subjects, to include three core subjects and three electives (core subjects must include English Language, Mathematics and Integrated Science or Social Studies) OR Grade C or 4 in five GCE/IGCSE or Grade 6 in GCE ‘O’ Level subjects including English and Mathematics.
  • International Baccalaureate – Overall mark of 27 points in total average score with 16 points from the best three HL subjects with English and Mathematics and Higher Level Grade 5 or Standard Level Grade 6.
  • French Baccalaureate – Overall mark of 10 as a total average score with a minimum of 11 in the English Language and 11 in Mathematics.
  • Option International Baccalaureate (OIB) – overall marks of 9.5 in the total average score with a minimum 10.5 in English Language and 10.5 in Mathematics.
  • USA High School Graduation Diploma – 2.8 GPA plus grades 3,3 and 3 in AP (Group A subjects).
  • Canada Secondary School Diploma – Ontario: 60% average in six Grade 12 U or M level courses
  • First degree from any recognised university.