Dr. Khan is a lecturer in Marketing for International Operations at Lancaster University. She has been an academic for the last ten years. She has published in international journals. She regularly presents papers and chairs sessions at international conferences. She is competent in both quantitative and qualitative research methods. She is also on the editorial board of the Journal of Small Business and Enterprise Development and reviews papers for international journals and conferences. Her research interests lie in investigating international consumers’ buying behaviour, rebranding, emerging markets, conspicuous and inconspicuous consumption and how the products’ country of origin influences consumers’ buying behaviour and decision-making process. She is also interested in investigating Small and Medium Enterprise development, the challenges and impact of globalisations on SMEs.
She received an Award of Excellence – Outstanding Reviewer’s Award 2013 – from Emerald Publishing company for the significant contribution to the Journal of Small Business and Enterprise Development. Two of her journal articles have been selected for the Emerald Global Reading ListAssit – the list is available to all the subscribers worldwide. She was one of the three finalists for Lloyds TSB Jewel Award in 2007.
In addition, she has maintained links with the industry. She has undertaken leading roles in both industry and academia. She is also experienced in leading teams and consultancy projects to a successful outcome. She teaches as well as supervises Undergraduate, Master’s and Doctoral students.
Modules: Marketing and Research Methods